Our Story

April 2026

I went to France after leaving Flat White or F*ck Off. I needed some time away. I went on a van trip to the south of France and after trying some of the best Rosé that I’d ever had I decided to see if I could bring some back to the UK and sell it. I joked that I would just cross out the name and then sell it under my brand Chateau Noble.

Set up a test to sell 20 in one day. Failed the test, but by announcing the failure, got 250k views and sold out the rest.

Made the decision to continue.

May 2026

Due to the lack of clarity in wine I decided to set up a business that sourced wines from all around the world and then brought them back to the UK. A red, white, a rosé and a sparkling, starting in France (because it’s close and does great wines in each category). Due to the budget I couldn’t buy 1000 of each so said that I would drive a van down and get them instead. They said yes so I said ok.

June 2026

Sat and planned but basically spent the entire time working out how to get through customs with the load.

July 2026

Went to France and picked up the first 450 bottles! Went down to Bordeaux to meet Nicholas Boissioneau of Chateau de la Vielle Tour to pick up the first 150 red and white and then also got 150 rosé shipped from Provence.